Creative TV Consultancy
for Storytellers
Make ‘Em Laugh,
Make ‘Em Cry,
Make ‘Em Commission You!
THE BRUTAL TRUTH IS: Brilliant Shows Often Die in Development Hell Without Help
You've got the script that keeps you up at night (in the best way). Your characters are living, breathing people. Your story matters. So why are you getting "thanks but not quite right for us" emails on repeat? Why do promising meetings lead to radio silence? The industry gatekeepers aren't rejecting your work because it's bad - they're rejecting it because you're not speaking their secret language.
I'm Your Inside Source (Who Actually Answers Emails)
After commissioning hits like Dreaming Whilst Black, Famalam, and Murder They Hope at BBC & UKTV, I've become the translator between brilliant creators and baffling commissioners. I've sat in those rooms where your project's fate gets decided over lukewarm coffee and budget spreadsheets. I know why some pitches get greenlit in 10 minutes and others gather dust for years.
Stop Wasting Time on Pitches That Don't Work. Here's What Actually Gets Commissioned:
Pitches that make commissioners forget their next meeting - I'll show you the exact structure that turns "maybe" into "when can we start?"
Channel-specific strategies that actually matter - Why your BBC Three comedy would die at Channel 4, and how to fix it
Industry translation services - When they say "18-34 demo with strong digital engagement," here's what they really mean (spoiler: it's not what you think)
The fast track past development hell - Cut through 18 months of back-and-forth with strategies that move projects from pitch to production
Your Stories Deserve Better Than Generic Rejection Emails
Whether you're crafting the next generation-defining drama or the comedy that finally gets British humor right, I'll make sure the people with the money actually understand what you've created. Because great stories shouldn't die in committee rooms.
Ready to speak to a former commissioner?
How I Can Help
Script Surgery - From working on both Dreaming Whilst Black and Murder They Hope, I can spot the difference between scripts that read well and ones that actually work for domestic and international buyers.
Cultural Translation Expertise - My Fox International background means I know which elements from shows like Famalam work globally and which need careful adaptation.
Buyer Psychology Insight - Having commissioned shows like Perfect and The Other Half, I can tell you exactly what makes commissioners hesitate during pitch meetings.
Format Bible Development - I know how to write show bibles that actually sell internationally, learned from developing projects that needed to work across multiple territories.
Cross-Cultural Comedy Calibration - Working on Famalam taught me why some British humour travels and some doesn't - I can help navigate that during development.
Regulatory Roadmap - From my BBC and Fox days, I can flag potential content issues for different markets early, saving expensive re-edits later.
Genre-Blending Strategy - Shows like Murder They Hope and Sneakerhead taught me what genre combinations work commercially and how to guide creative teams toward viable hybrids.
International Casting Consultation - I understand which talent has global recognition versus amazing performers who might not test well overseas, learned through various casting processes.
Pitch Deck Optimisation - From developing shows like Behind the Filter and Dead Canny, I know exactly what international buyers want to see versus what creators think they want to include.
Market Timing Intelligence - Having worked on everything from Newark Newark to Perfect, I can advise whether a project fits current international appetite or should wait for market cycles to shift.
No jargon. No BS. Just the strategies that actually work.
We'll figure out your next move over a proper conversation, because the best breakthroughs always start with "what if we tried..."
Another TV Consultant? I know, urgh eye roll. But wait!
I'm not Ox-Bridge. I didn't know anyone to 'get me in' and I started (very) late as an assistant at Channel 4. But I paid attention, I worked hard and absorbed everything until I grew into the creative leader I wanted to see. Someone who gets it, cheerleads and pushes you forward.
I work with outsiders and underdogs - because I was one.
Strategic Guidance
"Sharpening Your Stories—So They Stand Out, Not Just Fit In
The Stuff No One Teaches You, But Should
The Secret Sauce: What Commissioners Actually Respond To
Film and TV Business Insights
Pitch Preparation
Your Creative Journey
You didn’t come this far to stop
So... you've got a brilliant idea rattling around in your brain like a pinball on espresso, but every time you try to explain it to someone, its sounds like a fever dream.
At The Asante Space scripted consultancy, I specialise in translating your 'this could be the next Breaking Bad' moments into actual packages that don't make commissioners eyes glaze over.
I'm here to be your creative GPS. Whether you're crafting the next comedy phenomenon that'll have people ugly-crying with laughter, a drama so gripping it makes people miss their train stop, or that genre-bending masterpiece that keeps you up at night – I got you covered.
Think of me as that friend who actually knows someone who knows someone in the industry (except I AM the someone, and I've got the battle scars and success stories to prove it).
I'll help you navigate the darkest corners of development because your brilliant idea deserves better than living forever in the Notes app on your phone.
Ready to turn your "what if" into "holy sh*t, this is actually happening"?!
Book a consultation and discover why writers who work with us stop introducing themselves as ’aspiring’ and start saying working writer.
WHAT CLIENTS HAVE SAID...
"Sarah's discovery session was by far the most informative and worthwhile investment I've made in ages...maybe ever? Her knowledge of the industry and ability to grasp a script and what can make it work better in a very short space of time is like none I've ever seen before. Don't sleep on this opportunity! Thank you, Sarah 🙏"
Hannah P - writer, London
"Sarah is an incredibly phenomenal commissioning executive. What’s even more impressive is her passion for supporting emerging writers and creators in the TV and film industry. I was thoroughly impressed by her knowledge during a Zoom call organised for a small group of emerging writers from diverse backgrounds. I later followed up with a one-to-one meeting, which proved invaluable in developing the pilot episode of my TV show. Sarah’s advice was detailed, meticulous, and highly insightful. I felt fortunate to spend time with such a knowledgeable industry professional".
Ola CO - Writer, Founder & CEO of LEVILE
"I very much appreciated the tips, insight and resources that Sarah shared with me. Our time together boosted my confidence and has helped me set a better course for my development and eventual commissions. Importantly, the support I received was delivered with friendliness and warmth. Demystifying the industry doesn't have to be painful!!"
Warmest, Tega O - freelance writer
"I had a great introductory session with Sarah. We had about 40 minutes together, and in that time we got right to the heart of my story. She challenged me on what I was trying to say and how I intended to say it, in a very constructive way. Her feedback and perspective really helped me sharpen my idea and feel confident moving forward"
Best wishes, Darryl - BFI funded Writer/Filmmaker
"Sarah shared nuggets of wisdom that highlighted her extensive expertise in the industry in a succinct and direct manner. She was extremely generous with her time, suggesting a myriad of ways to approach the issues I had raised, and reminded me that taking care of one's mental health and mindset was of utmost importance. Sarah certainly does not mince words, which I really appreciated, and while very encouraging, she also won't sugar coat anything for you! I came away with clarity on some of the more traditional ways forward, as well as a more realistic view of the current state of our industry, where new writers are concerned. Have a lovely Friday"!
Sanaa - Freelance Copywriter/Translator
Creative TV Consulting Services
Empowering all creatives to elevate their ideas and navigate the TV business by supporting writers and producers to sharpen their projects.
Pitch & Win
Assisting producers in refining your pitches for broadcasters and streamers to maximize your chances of success.
Television Insights & Strategy
Guiding writers to understand the industry dynamics and enhance their creative strategies for better opportunities.
Your Creative Partner
I'm Sarah Asante - Telly Addict & Founder @Asante Space.
As a former BBC & UKTV Scripted TV Commissioner specialising in Comedy, Drama and Digital Shorts, I offer strategic creative consulting to help you elevate your pitching, strengthen your storytelling and demystify the complexities of the industry.
Soon after BAFTA invited me to be an advisor on their ELEVATE program for 2 years, I realised how much knowledge I had to share with emerging writers and producers and a burning desire to spread the word ignited.
My 20 year creative TV career at leading broadcasters and companies such as Channel 4, ITV, Travel Channel and Fox International Channels, working across factual, docs, entertainment and scripted proved one thing - I know what works.
Whether you're writing comedy that cuts through or drama that dazzles at first sight - the right tone and balance is everything.
"Luckily, I’ve got years within TV and a decade’s worth of senior leadership receipts to share with you".
My commissions...
I LOVE Comedy, Drama, Digital Shorts and Podcasts.
Helping creators find their voice leading to critical acclaim is my calling card.
Don't just take my word for it,
click the IMDB link below to learn more.
Have you checked any of these out?
Ready to create your own memorable shows?
In Just One Session, I’ll Help You Fix Your Pitch, So You Can Finally Land the Deal.
Most writers and creators walk into meetings without the key insights that get
a project to greenlight.
That’s why I offer 1:1 Strategy Sessions where I’ll help you:
✔ Find the Hidden Weaknesses in your pitch and turn them into strengths.
✔ Break Free from Overused Ideas so your story stands out to commissioners or producers.
✔ Unlock Industry ‘Secrets’—audience demand, channel preferences and positioning, so you can pitch with confidence.
RESOURCES 📚
Connect👇🏻👇🏽👇🏿
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