Creative TV Consultancy
for Storytellers
Get Your Show Commissioned.
Turn "Thanks, But No Thanks" Into "Let's Make This Happen"
Former BBC & UKTV Commissioner Shows Writers & Producers
Exactly What It Takes to Get a Yes!
Ready To Book Your Strategy Session ?
👉 GET STARTED HERE👈
Your Show Deserves Better Than "Thanks, But Not Right For Us"
You've spent months (maybe years) perfecting your script.
The characters are alive. The story matters.
But every pitch ends the same way: polite rejection or worse, silence.
Here's what's really happening: Commissioners aren't rejecting your work because it's bad. They're rejecting it because you're pitching in the wrong language.
You need someone who speaks both languages creative AND commissioner.
I'm Your Inside Source (Who Actually Answers Emails)
I've Sat Where They Sit (And I Know What Gets Them to Say Yes).
I'm Sarah Asante, former BBC & UKTV Scripted Commissioner who greenlit shows like Dreaming Whilst Black, Famalam and Murder They Hope.
For 10 years, I was the person deciding which shows got made and which ones didn't. I sat in those budget meetings. I fielded those pitches. I know exactly what makes commissioners lean forward... and what makes their eyes glaze over.
I also know what it's like to be on the outside.
I started late, with no industry connections, working my way up from Channel 4 assistant to senior commissioner.
If I could crack the code, so can you.
Now I help writers and producers speak the language that gets shows commissioned.
I work with outsiders and underdogs - because I was one.
Here's How It Works:
Step 1: Book Your Strategy Session
We'll dig into your project, identify what's blocking it, and pinpoint exactly what commissioners need to see.
Step 2: Get Your Custom Action Plan
You'll walk away with specific next steps—whether it's reshaping your pitch, targeting the right channels, or timing your approach.
Step 3: Pitch With Confidence
Armed with insider knowledge, you'll speak the language commissioners respond to. No more guessing. No more rejection silence.
Ready to test your idea with to a former commissioner?
Your Creative Journey
You didn’t come this far to stop
Without the Right Strategy,
Here's What Happens:
❌ Another year pitching to the wrong channels (while your concept ages out)
❌ Thousands spent on development that goes nowhere
❌ Watching other creators with weaker ideas get commissioned
❌ Staying "aspiring" instead of becoming a working writer Your show has a shelf life. The market moves fast.
Don't let your best idea become your biggest regret.
Picture This Instead:
✓ You're in the room with commissioners who actually GET your vision
✓ You open your email to: "We'd like to greenlight your pilot"
✓ Your show's poster appears on BBC iPlayer (and you screenshot it 100 times)
✓ You introduce yourself as a working writer, because you are one.
That's not a fantasy.
That's what happens when you know how to pitch in the language commissioners respond to.
WHAT CLIENTS HAVE SAID...
"Sarah's discovery session was by far the most informative and worthwhile investment I've made in ages...maybe ever? Her knowledge of the industry and ability to grasp a script and what can make it work better in a very short space of time is like none I've ever seen before. Don't sleep on this opportunity! Thank you, Sarah 🙏"
Hannah P - writer, London
"Sarah is an incredibly phenomenal commissioning executive. What’s even more impressive is her passion for supporting emerging writers and creators in the TV and film industry. I was thoroughly impressed by her knowledge during a Zoom call organised for a small group of emerging writers from diverse backgrounds. I later followed up with a one-to-one meeting, which proved invaluable in developing the pilot episode of my TV show. Sarah’s advice was detailed, meticulous, and highly insightful. I felt fortunate to spend time with such a knowledgeable industry professional".
Ola CO - Writer, Founder & CEO of LEVILE
"I very much appreciated the tips, insight and resources that Sarah shared with me. Our time together boosted my confidence and has helped me set a better course for my development and eventual commissions. Importantly, the support I received was delivered with friendliness and warmth. Demystifying the industry doesn't have to be painful!!"
Warmest, Tega O - freelance writer
"I had a great introductory session with Sarah. We had about 40 minutes together, and in that time we got right to the heart of my story. She challenged me on what I was trying to say and how I intended to say it, in a very constructive way. Her feedback and perspective really helped me sharpen my idea and feel confident moving forward"
Best wishes, Darryl - BFI funded Writer/Filmmaker
"Sarah shared nuggets of wisdom that highlighted her extensive expertise in the industry in a succinct and direct manner. She was extremely generous with her time, suggesting a myriad of ways to approach the issues I had raised, and reminded me that taking care of one's mental health and mindset was of utmost importance. Sarah certainly does not mince words, which I really appreciated, and while very encouraging, she also won't sugar coat anything for you! I came away with clarity on some of the more traditional ways forward, as well as a more realistic view of the current state of our industry, where new writers are concerned. Have a lovely Friday"!
Sanaa - Freelance Copywriter/Translator
Your Creative Partner
I'm Sarah Asante - Telly Addict & Founder @Asante Space.
As a former BBC & UKTV Scripted TV Commissioner specialising in Comedy, Drama and Digital Shorts, I offer strategic creative consulting to help you elevate your pitching, strengthen your storytelling and demystify the complexities of the industry.
Soon after BAFTA invited me to be an advisor on their ELEVATE program for 2 years, I realised how much knowledge I had to share with emerging writers and producers and a burning desire to spread the word ignited.
My 20 year creative TV career at leading broadcasters and companies such as Channel 4, ITV, Travel Channel and Fox International Channels, working across factual, docs, entertainment and scripted proved one thing - I know what works.
Whether you're writing comedy that cuts through or drama that dazzles at first sight - the right tone and balance is everything.
"Luckily, I’ve got years within TV and a decade’s worth of senior leadership receipts to share with you".
Creative TV Consulting Services
Ready to Get Your Show Commissioned?
Stop guessing what commissioners want to hear, while wasting time on pitches that don't work.
In just one strategy session, I'll show you:
✓ The hidden weaknesses in your pitch and how to fix them
✓ Which channels actually fit your project (and which are wasting your time)
✓ The exact positioning that makes commissioners say yes
You didn't come this far to stay stuck.
Not ready yet?
[Download this Free Pitch Checklist]
All the things commissioners look for in every pitch
(that most writers miss)
Pitch & Win
Assisting producers in refining your pitches for broadcasters and streamers to maximize your chances of success.
Television Insights & Strategy
Guiding writers to understand the industry dynamics and enhance their creative strategies for better opportunities.
My GreenLights...
I LOVE Comedy, Drama, Digital Shorts and Podcasts.
Helping creators find their voice leading to critical acclaim is my calling card.
Don't just take my word for it,
click the IMDB link below to learn more.
Have you checked any of these out?
Ready to create your own memorable shows?
In Just One Session, I’ll Help You Fix Your Pitch, So You Can Finally Land the Deal.
Most writers and creators walk into meetings without the key insights that get
a project to greenlight.
That’s why I offer 1:1 Strategy Sessions where I’ll help you:
✔ Find the Hidden Weaknesses in your pitch and turn them into strengths.
✔ Break Free from Overused Ideas so your story stands out to commissioners or producers.
✔ Unlock Industry ‘Secrets’—audience demand, channel preferences and positioning, so you can pitch with confidence.
RESOURCES 📚
Connect👇🏻👇🏽👇🏿
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