TV Development Strategy
From a Former BBC & UKTV Network Exec
Script Development Consultancy and Pitch Strategy for Writers and Producers
Pitch & Win
Assisting you in refining your pitches for broadcasters and streamers to maximize your chances of success.
Television Insights & Strategy
Guiding writers to understand the industry dynamics and enhance their creative strategies for better opportunities.
Development intelligence. Understanding how broadcaster execs think
Most writers are rejected not because of the quality of their writing, but because of how their project is positioned. Understanding how network execs evaluate risk, what makes a project feel commercially viable, and how development decisions are actually made is the gap this service closes.
Pitch and positioning strategy. Getting your project in front of the right buyers
A strong pitch is not just a well-written document. It is the right project, framed for the right buyer, at the right moment. We work on all three.
1:1 TV script strategy session. One session, real clarity
Most writers walk into pitch meetings without understanding what network execs are actually assessing.
In a single strategy session I will show you:
The specific weaknesses in your pitch — and how to fix them
Which buyers actually fit your project — and which are wasting your time
The exact positioning that makes a project feel like a low-risk, high-potential yes
WHAT CLIENTS HAVE SAID...
"Sarah's discovery session was by far the most informative and worthwhile investment I've made in ages...maybe ever? Her knowledge of the industry and ability to grasp a script and what can make it work better in a very short space of time is like none I've ever seen before. Don't sleep on this opportunity! Thank you, Sarah 🙏"
Hannah P - writer, London
"Sarah is an incredibly phenomenal commissioning executive. What’s even more impressive is her passion for supporting emerging writers and creators in the TV and film industry. I was thoroughly impressed by her knowledge during a Zoom call organised for a small group of emerging writers from diverse backgrounds. I later followed up with a one-to-one meeting, which proved invaluable in developing the pilot episode of my TV show. Sarah’s advice was detailed, meticulous, and highly insightful. I felt fortunate to spend time with such a knowledgeable industry professional".
Ola CO - Writer, Founder & CEO of LEVILE
"I very much appreciated the tips, insight and resources that Sarah shared with me. Our time together boosted my confidence and has helped me set a better course for my development and eventual commissions. Importantly, the support I received was delivered with friendliness and warmth. Demystifying the industry doesn't have to be painful!!"
Warmest, Tega O - freelance writer
"I had a great introductory session with Sarah. We had about 40 minutes together, and in that time we got right to the heart of my story. She challenged me on what I was trying to say and how I intended to say it, in a very constructive way. Her feedback and perspective really helped me sharpen my idea and feel confident moving forward"
Best wishes, Darryl - BFI funded Writer/Filmmaker
"Sarah shared nuggets of wisdom that highlighted her extensive expertise in the industry in a succinct and direct manner. She was extremely generous with her time, suggesting a myriad of ways to approach the issues I had raised, and reminded me that taking care of one's mental health and mindset was of utmost importance. Sarah certainly does not mince words, which I really appreciated, and while very encouraging, she also won't sugar coat anything for you! I came away with clarity on some of the more traditional ways forward, as well as a more realistic view of the current state of our industry, where new writers are concerned. Have a lovely Friday"!
Sanaa - Freelance Copywriter/Translator
Empowering Your Creative Journey
You Didn’t Come This Far To Stop
At The Asante Space, we guide writers and producers in refining their ideas and understanding the TV business landscape.
From Belly Laughs to Gut Punches, and Everything in Between. TV isn’t one-note—so why should your development be?
RESOURCES 📚
Connect👇🏻👇🏽👇🏿
© 2025. All rights reserved.
