Writing supremo Dickie Bush encourages new writers to try producing consistent written content for 30 days straight. He said its the best way to build momentum with your intended audience. Giving ‘if you build it, they will find you’ vibes. So here we go...

For my part, I didn’t plan to become a business owner this year. But at 50, I’m stepping into my experience and finally putting two decades of commissioning know-how to work. I got the itch to step away from my 9-5 at the start of 2025 but the timing wasn’t perfect. My husband was still recovering from a nasty bike accident, no helmet, of course. Surgery on a shattered knee and torn ligaments meant we were grateful it wasn’t worse.

By March, I was ready for something new. Ten years commissioning at the BBC and UKTV in the bag, but I’d lost my spark from feeling like I wasn’t helping anyone anymore. Maybe you know that feeling?

I left the ‘institution’ version of being a creative leader in April and then Broadcast Magazine ran the story in June. My website and inbox traffic exploded from the traffic. My LinkedIn blew up. I went from lurker to responder real quick and noticed that nearly every private message had one word in common: need.

“This is exactly what I need.”
“I know someone who needs this.”
“Finally, someone who gets what the industry needs more of .”

Some surprising people and companies started reaching out! More on that in a later post.
Writers and producers, frustrated and stuck - seventy percent of them struggling to get meetings, funding, or find the right partners. The UK’s TV scene wasn’t working for them. And I’ve read, the US FILM and TV landscape isn’t much better.

There is so much uncertainty but something clicked. These weren’t vague problems. They were specific, fixable issues. So I took a chance and started a business. The big thing I’ve learned about meeting a real need is, it doesn’t feel like work. It feels like doing exactly what I’m meant to do.

Now, I’m excited and curious about who I will meet next. The writer, producer or creative pitching the same idea for years with no luck? The producer who knows their craft but can’t crack the commissioning code?

The writer with talent but no clear plan?

If any of this sounds familiar, you’re not alone. The industry might be kicking ass and taking names, but your career doesn’t have to stay wounded. Let me know, what’s your biggest creative challenge right now?

Leave your perspective in the comments - I read every message, and I want to help.